confectionery & candy

With popular brands like White Rabbit, Orion, Lotte, and Crown, you'll find plenty of your favourite sweets, chocolate and candy to get stuck into. Browse our selection of Chinese, Korean, Indonesia, Japanese sweets and more. 

With popular brands like White Rabbit, Orion, Lotte, and Crown, you'll find plenty of your favourite sweets, chocolate and candy to get stuck into. Browse our selection of Chinese, Korean, Indonesia, Japanese sweets and more. 

what is the most popular candy in asia?

In the UK, we know that items like Dairy Milk and Maltesers are some of the most popular sweet treats to buy in the supermarket. But which brands and products are best loved when it comes to Asian candy, sweets and chocolate?

White Rabbit candy is one of the most beloved sweets in China and other Southeast Asian countries. With white rabbits on their wrappers and a milky flavoured sweet within, these candies are enjoyed by children and adults alike. White Rabbit sweets are by far one of the most popular types of candy in the world, with these treats making up 5% of the total sweets sold in China each year. Over 24,000 tonnes of these candies are made in Shanghai each year.

When it comes to chocolate, Kit Kat is one of the most popular brands, with over 300 varieties available in Japan, with flavours ranging from wasabi to blueberry cheesecake.

Glico Pocky and Lotte Pepero are also popular - both biscuit stick snacks coated in flavourful toppings like chocolate, cookies and cream or strawberry.

Our sweets and chocolates also make excellent gifts, as not only do they taste delicious, but the bold and colourful packaging offers fun designs that are perfect for presents!